Hello. My name is Rich Essaf. As an Art Director with over two decades of experience, I've designed interactive materials, websites, logos, UX designs, print materials, and illustration work.
Summary
Senior Art Director, Designer, and Illustrator living in West Chester Pennsylvania. Concentrated on the digital and interactive medium as well as illustration. Extensive experience in designing Pharmaceutical, Higher Education, Financial, Tech Industry, health-based advertising and branding.
Proven ability to deliver exceptional work from concept to creation to delivery. 20+ years of creative expertise conceptualizing and designing digital material, responsive websites and mobile apps. I also have experience with branding, logo design, ad design, traditional print advertising, illustration and concept art.
Awards
Davey Silver Award
Amazing Surf Association Website
Category – Websites-Health & Health Services
Davey Silver Award
Amazing Surf Association Website
Categories-Best Visual Appeal – Aesthetic
Davey Gold Award
Operation Surf
Category – Design & Print Collateral
Davey Gold Award
Backe Re-branding
Category – Print Campaign-Promotional/Branding
West Chester University
Senior Art Show
Best Overall Portfolio Work
Technical Skills:
XD, Sketch, Invision, Photoshop, Illustrator, Indesign, UI/UX Design, Design Strategy, Prototyping, HTML/CSS, Javascript (some), WordPress, Microsoft Office, After Effects.
Work Experience:
Freelance Art Director
Freelance Art Director/Illustrator specializing in UX/UI design, branding, website design and print. Clients include CKSMarketing, DiD Agency, and other local businesses.
Backe Digital Brand Marketing
As a Senior Art Director, I have a proven track record of success at Backe working as part of their design team. I started at Backe as an Interactive Designer and worked my way up to an Art Director role before eventually becoming a Senior Art Director.
In this role, I reported to both the Creative Director and Associate Creative Director, and was responsible for a range of duties including brainstorming and ideation, concept and design of digital-based advertising materials, responsive websites, branding materials, banner ads, and animation design, as well as mobile app development and prototyping.
I also played a key role in ensuring that all Glaxo-SmithKline pharmaceutical regulations were followed in the creative department, and worked closely with the development team to resolve design and development issues. In addition, I helped to interview and hire new team members, provided training and direction to designers and freelancers, and worked with the Associate Creative Director to improve the overall efficiency of the design process.
IFM Effector
Responsible for designing and enhancing Ifm Efector’s websites to allow our customers to easily locate products and technical information, learn more about new sensor technologies, and purchase products online through our self-service shopping application. Assist in the management of three websites by designing and modifying content, pictures, and templates and offer creative design solutions and develop ideas from concept to final design.
Sabre Marketing
Design, layout, and prepare for output a variety of marketing and product support items including: corporate newsletters, departmental/corporate presentations, CD-ROM presentations, html and flash web sites, magazine ads, direct mailers, trade show graphics, technical bulletins, instructional manuals, product graphics, video production and editing, and 3D illustration and animation. Duties also include design and layout of print and web materials, creating/revising technical drawings, photo manipulation and retouching, and managing product photography. Collaborate with marketing director and web programmer to develop, compile, and update content for web site and internet.