Backe Responsive Website
In tandem with the revitalization of its brand identity, Backe was in need of a holistic transformation of its digital platform. The website necessitated an update that reflected the new visual language, embodying the brand’s refreshed colors and aesthetic appeal. This alignment between the physical branding and digital presence is imperative to create a cohesive and immersive brand experience.
Task
I provided art direction and design expertise, while ensuring that the proper design strategy as directed by Creative Directors was implemented. Furthermore, I developed and executed a comprehensive color palette strategy, which helped to ensure the visual cohesiveness and effectiveness of the overall design.
